Two of the Internet’s oldest and most well known names, Yahoo! and AOL, will soon cease to exist. With their purchases by Verizon, both companies will be merged into something called OATH. While it remains to be seen just how well the combined company will do, one is for certain, neither company is anything like the companies we knew and loved or loathed, back in their heyday.
Yahoo! was THE search site. Period. It was the Google of the late nineties and very early double-aughts. If you needed to find something, you went to Yahoo!. I used Excite, a lot, but, like today and Bing, I found myself always using Yahoo! Then, at some point, it became Yahoo! Powered by Google. What? What’s this ‘google’? I know it is a very big number that Carl Sagan used to talk about…but, what’s this ‘powered by google’? So, I used Yahoo! to search for google. The aforementioned number was the top choice, then…Google.com. I click the link and…viola! This empty page, except for the search bar and ‘google’ popped up. Well, it looks like Yahoo! has company. I eventually gravitated to Google for my searches. Excite went belly up, as did most of the other search engines. But, Yahoo! and Google were there. Oh, this ‘MSN Search’ thing too…it eventually became useful and its name changed to Bing!, but that was years later.
Yahoo! lingered on…buying up hot properties in a desperate attempt to remain relevant, but…to no avail. It became relegated to a collection of has-been properties, a few of which are still regarded in some fashion.
Only a few short years ago, Yahoo! was worth tens of billions of dollars. Microsoft offered something like thirty billion to buy them, but then-CEO Jerry Yang figured that he could get ‘a better deal’ and held out. He didn’t. He lost his title. Marissa Mayer was brought in to right the ship…she couldn’t either. Verizon got it for a tenth of what Microsoft had offered, not even a decade ago. I won’t even talk about the lack of security. Yikes.
What can I say? I loved AOL. I joined in 1992. It was my favorite past time, well, other than a certain type of human interaction, that is.
Wow, just think, I could click a button, this loud, screaching sound came out of somewhere and, in a minute, I was ONLINE! I had all kinds of things to do…look stuff up, download pictures, software, source code, short video clips…man, that was cool. Sure, it took a LONG time to download files that, today, are smaller than most images on a web page, but, this was the early 1990’s and the Internet was new and not widely available. Bulletin boards were the hot things and these ‘chat rooms’ on AOL…yeah, those were cool. Perhaps the ability to share my knowledge with anyone was my favorite thing to do ‘online’. I had written several demos and applications in this Visual Basic for DOS thing that was, for a few days, HOT. Yep, HOT. At least in the VB ‘room’ on AOL. My demos and app were downloaded were downloaded…what, a dozen times. Wow. There was one demo, a phone dialer, that was downloaded about fifty times…I thought I was IT. Yep, fifty times. How freaking cool?
Well, as time went on, this Internet thing got big. REALLY BIG. And so did AOL. AOL WAS THE INTERNET. For many, many people. Think about that.
By 1998 or 1999, AOL was bigger than most tech companies. So big, in fact, that it bought Time-Warner Communications in 2000. What a colossal mistake. What AOL never counted on was the quick adoption of high speed internet. And the internal resistance within the Time Warner part of the company was overwhelming. “these snot nosed punks aren’t coming in here to tell me what to do.”
By 2005, AOL was dead. At least, to most they were. The company was still doing OK. It eventually spun off from Time Warner. It became a collection of popular blogs and, believe it or not, they still had a sizable dial up customer base. However, it wasn’t enough.
Verizon bought them.
And, now, they will be called Oath.
Admittedly, there’s a certain nostalgia surrounding both companies. That sound from-whatever-when you logged into AOL. The anticipatory ‘You’ve got mail’. The excitement when the AOL home screen popped up (and, boy, that original DOS AOL client was both beautiful and cool) and, later on, the AOL Browser. Yahoo! on AOL.
You know, now that I think of it, I kind of miss that sound from whatever and that anticipatory ‘You’ve got mail.’ Only kind of, though.