Apple, in a ploy to garner more coverage (which worked), announced that its Mac OS X upgrade, called Mavericks, would be free. In addition, it would be made available to users of machines as old as six years and running ‘ancient’ versions of the OS, all the way back to ‘Snow Leopard.’ While I applaud them for the move (Microsoft, your turn) I have to wonder what it really means.
Way back when the iPad came out, I speculated then that iOS and OS X would, one day, merge. I am thinking that ‘Mavericks’ is OS X’s swan song. Oh, they may release another point upgrade and struggle with pointing ‘features’ (and, sorry, tagging is not a feature that screams ‘hey, buy a Mac, look what it can do.’) No, I think Mavericks is the end of the innovation line and that a combined operating system (OS XI?) will come out in two years which will move the Mac line into iPad territory. Sure, they will have one, maybe two Macs running something for development, but consumer ‘Macs’ will be iPads with keyboards. This is a tact that Microsoft has begun: Surface Pro and Surface 2 are the start of the blending of the two worlds. Microsoft has even hidden the traditional desktop in RT for Surface 2 (they removed the tile on the Start page.) I’m thinking Windows, as we know it, has two, maybe three, years left.
The introduction of the iPad Air pretty much confirms that the next generation Macbook Air will be an iPad with a keyboard. Now, this is my supposition, but why else would they stick an Mac moniker on an iPad? Apple is very thoughtful and deliberate in its actions. This is more than just reusing a corporate brand name. Personally, I think it is a great idea. Put the iPad in a nice case with a sturdy keyboard, and you have a very nice, fast and easy to use laptop. iOS, even version 7, is way more easy to use than Mac OS X, which, for me, is one of the most cumbersome operating systems out there. I’d rather use BeOS-which was just awful.
And then there are iLife and iWork. Both products received substantial upgrades, with iWork, finally, getting some real productivity chops that could actually give Microsoft reason to pause. Microsoft really, really needs to get Office Touch out there for both the Surface 2 (and Windows RT) as well as the iPad if it wants to stay in the game. Otherwise, Goolge and Apple will be competing heavily and Microsoft will be scratching its collective head trying to figure out what the hell just happened.
Apple, you are one sneaky company. And…that’s good for competition. Keep it up.