Battle for the living room…Apple, Microsoft, Sony and Roku have sharpened their swords, so look out!

The battle for the living room is, once again, heating up. The question, however, is this: does joe and jane consumer really want it? 

For the next battle, we have Microsoft’s XBOX One, Sony’s PS4, Roku, Apple TV and a host of other boxes from Western Digital, Cisco and others. In addition, there’s a slew of cheap (under $100) Android based gaming consoles that, because they are Android, will likely also offer other services in addition to the gaming aspect.

Apple it readying a new release of iOS, iOS 7, that will also run on the Apple TV. iTunes Radio will be a feature of the update to Apple TV as will the new AirPlay. You will be able to stream your iPhones screen and audio to your HD TV via Apple TV. A sly way to give Apple TV yet even more reason to live.

Roku has introduced new versions of its hockey puck player and added gaming in the mix.

Microsoft, of course, has the XBOX One. The One has a ton of entertainment features and on line video features. With the XBOX Video and Music store readily available, plus agreements from Comcast, Warner and Verizon, the XBOX One can replace your cable box.  The Blu-Ray drive will allow the XBOX to play all of those discs in addition to DVD. At $499, it is the most expensive option out there.

Sony, of course, has its PS4. The PS4 is very much like the XBOX One in its feature list, but does not have quite as much to offer in the online arena and there are no deals with cable companies to offer cable programming via the console. What they do have, however, are enough popular services, like HULU and Netflix to keep anyone happy. Plus, the PS4 is $399, less than the XBOX One.

Perhaps the slyest of the sly are those Android based game consoles. I use the term console loosely as some of them look like over sized USB sticks and plug into the TV’s HDMI port.  These things will sport one of the more recent flavors of Android, cost under a hundred bucks and will work with true game controllers. However, since they are Android, that means they will be offered with minimal entertainment choices (perhaps Netflix and/or Hulu) or will be easily hacked to do so. I suspect these little boxes or sticks will gain a lot of traction because of the price and the fact that Android is the most popular phone platform.  And the games…the games are familiar and many, if not most, are free to play. Who wouldn’t want to play Candy Crush Saga or Plants V Zombies on their HDTV?

This will all boil down, however, to one thing: adding one more box to the TV.  Microsoft is betting that its offering will replace two or more other boxes. Same for Sony. Apple just wants its ‘hobby’ to mature. And the others? Those could be the ones that actually make it. Roku is very popular, but still not a household word, yet I think it stands a better chance of succeeding where Microsoft, Sony and even Apple will not. My five year old step son figured out how to use Roku in a matter of minutes. Most of the similar products are just as easy to use. They have to be.

Personally, I am amazed that the public were convinced enough that they needed some kind of video player/recorder and a video game console to the TV. The ease with which people accepted these devices will, surely, not be duplicated.  Even though HDMI is just ONE cable, people now must remember to hit the HDMI source button on the remote to ‘switch’ to that device. If the set has more than one, then that’s a real problem for many, who are easily confused and just want ‘channel up’ or ‘channel down’.  (By that same thought, Microsoft was smart to incorporate the HDMI passthrough for cable boxes.  The IR blaster part, however, could cause other problems.)

We’ll see how this battle plays out. We are in the early stages, so…take cover and keep your eyes open. The battle lines have been drawn.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s