Kindle, Nook price reductions…iPad to blame?

Kindle2 The eReader ‘war’ is heating up in a big way. Barnes and Noble reduced the price of the Nook to $149 for the Wi-Fi only version and $199 for the 3G + Wi-Fi version. Likewise, Amazon has reduced the price of the Kindle, which is only available in a 3G version, to $189.

It was inevitable that both companies would reduce the price of the devices. With other, cheaper devices and the Apple iPad (and, now, the iPhone and iPod Touch) with the iBook application, presenting real competition, the Nook and the Kindle were simply too expensive for what they do.

I suspect that eReaders will become ‘commodity’ devices, like feature phones, in another year or two and you’ll get them free or really, really cheap and you will then subscribe to a Zune pass-like service.

There are advantages, still, to these one trick ponies. I have an original Kindle and still use it, though not quite as much as I used to. The device does what it does very well. I still prefer to use it for reading more than the iPad, even thought the iPad has the superior screen. I do find myself, however, trying touch the screen to turn the page.

Even with the price reductions, I would not count these devices out just yet. The price reduction had to happen, it does not mean, however, that the iPad ‘won’. I’ve seen more Kindles in the wild than iPads. That will change, I am sure, but, for now, there is plenty of life left in them.

– Posted using BlogPress from my iPad

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